The Messy Loft

BLACK FRIDAY ADVERTISement SET

As part of the year's more assertive marketing campaign, the Black Friday sale graphic was created to be brighter, bolder, and more exciting than its previous incarnations. Simultaneously, it was also designed to be classic and timeless in style, in order to be re-used in future years. The Black Friday weekend generated one of the highest spikes in sales, and was deemed so successful that more seasonal events became a permanent fixture in the company's marketing plan.

Project scope + details

Project Type: In-house advertising and marketing campaign
Project Objectives: To promote Black Friday in a new, fresher way to support the company's recent rebranding. Final graphics were to be used in all avenues of advertisement, such as in print, store displays, storefronts, and on social media channels. 
Product photography provided by suppliers.